Binging is the new normal for watching content, and it might be cutting into primetime TV’s premiere week.

Binging is the new normal for watching content, and it might be cutting into primetime TV’s premiere week. People are watching four hours and 21 minutes of live TV a day on average, according to Nielsen, but primetime premiere week saw an 8% drop year over year in viewing among 18-49-year-olds. Stats from Deloitte show that 73% of Americans and 90% of Millennials binge watch, and it may be playing a part in chipping away at live TV viewership. They may be waiting to watch multiple episodes all at once rather than tuning in for a specific single show. (MediaPost)