Brands are targeting the Millennial 26-year-old aka “[t]he biggest single age cohort today in the U.S.,” according to Deutsche Bank. Millennials are now a bigger demo than Boomers, and companies are finding that the first step to selling a product is educating the generation that “grew up playing soccer, having dance recitals and playing an Xbox” (according to a Scotts Miracle-Gro Co. exec). Companies are offering online and in-person classes and tutorials to teach young people how to garden, use a tape measure, put on a duvet cover, and more—all to “lur[e] the archetypal 26-year-old.” (WSJ)
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