What do Grumpy Cat and style icon Chiara Ferragni have in common?

What do Grumpy Cat and style icon Chiara Ferragni have in common? They both made the Forbes Top Influencer List of the thirty people (and pets) making the biggest splash on social. All the influencers listed turned their massive followings into fortunes with blogs, clothing lines, production deals, and more “by building their fame from the internet up.” Each was selected for their original content, for starting their celebrity status on social, and their “potential for earnings per post”—The Influencer Effect at work. (Forbes)