We know how much Millennials plan to spend for Halloween—and it looks like Americans actually may set a record for their spooky spending this year. The National Retail Federation has predicted an 8.3% increase in spending for the holiday, for a total of $9.1 billion. Forty-eight percent of adults plan on dressing up in a costume this year, up eight million over last year (and our survey found that about two in five Millennials plan to). Sixteen percent also plan to dress up their pets (lions, hot dogs, and pirates—oh my!), and candy, decorations, and greeting cards will also take a bite out of consumers’ cash. (MediaPost)
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