It’s not just Halloween spending that’s getting a boost from Millennials, but the whole holiday season—and we’re not talking about online shopping either. Amazon dominated young consumers’ shopping last year, but several studies suggest that physical retail locations may have (slightly) better luck with Millennials this year. The International Council of Shopping Centers predicts a 3.8% rise in retail sales year over year, and found that nearly 92% of Millennials plan to spend some of their holiday budget in-store. (RetailDive)
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