Millennial parents are giving organic products a major boost. The Organic Trade Association found that 82.3% of American households have organic products, and that number is only expected to rise as more Millennials become parents. Not convinced? For the first time, baby food was ranked as the top category where consumers thought it was “extremely important” to buy organic. Ypulse has found that Millennial parents are indeed more likely than their non-parent peers to have healthy eating on their minds. (FoodDIVE)
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