Ikea’s new augmented reality app, Ikea Place, will give shoppers the chance to virtually deck out their space with Ikea furniture and décor.

Ikea’s new augmented reality app, Ikea Place, will give shoppers the chance to virtually deck out their space with Ikea furniture and décor. More than 2,000 Ikea products are available on the app so users can see how they’ll look in their homes before they buy. The furniture market is ripe for AR technology, with Wayfair already integrating features into their app and Lowe’s testing something similar. However, Ikea’s AR offering will likely reach a broader crowd than Wayfair. Moves like this may help “gain an edge over [all-powerful] Amazon.” (Business Insider)