Coty has created a pop-up store to show beauty brands what the future of retail could look like. Taking place at the Story concept store, the pop-up features CoverGirl, Rimmel, Sally Hansen, and Clairol in a “living lab” that engages shoppers with both products and experiencification. The installation includes an augmented reality mirror for trying on products, a DIY nail bar, a vending machine that asks customers to share a selfie, and more. Coty hopes the data they collect will help sell their ideas to retailers, and get them to “see things in a new way.” (Ad Age)
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