The diamond industry is upping their Instagram game to get back in Millennials’ good graces. The Diamond Producers Association is “putting a wider lens on diamond purchase drivers” by looping themselves into pop culture moments. They posted a shot from Taylor Swift’s latest music video where she’s bathing in Neil Lane diamonds, a diamond necklace featuring a dragon head for the season finale of Game of Thrones, and more. Just since January, their follower count has risen 54%, and their likes and comments are up 87%. (DigiDay)
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