Nordstrom’s new store will serve beer, but won’t stock clothes. They’re taking experiencification up a notch in a bid to bring shoppers back to department stores (one of Gen Z’s & Millennials’ least favorite places to shop). The small-footprint Nordstrom Local Store will offer a personalized shopping experience complete with stylists and alcoholic beverages. Stylists select items for shoppers to try on, and if they decide to purchase, clothing will then be collected by employees from local stores or online. Or you can just get a glass of wine and a manicure. Yes, they’ll also have manicures. (Fortune)
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