Millennials might be more “obsessed with email” than you think. A recent survey from Adobe shows over half of 18-24-year-olds and 43% of 25-34-year-olds check their email before they get out of bed. The latter is also the most likely of all age groups to open their inbox during off-time activities like vacation and watching TV. For brands, quality, customized content wins out over generic spamming. Millennials open less than one-third of marketing emails, and 34% think brand emails are the most annoying when they pitch products and services that are irrelevant to them. (Forbes)
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