Are Millennials “destroying the beer industry”? They may just be less likely to love big brands. UBS measured brand equity among all alcohol consumers and stacked it up against Millennials’, and found that Millennials reaped lower results for every major brand they included—except Stella Artois, Dos Equis, and Miller. Beer may be losing luster for Millennials, who love to drink wine and are making sobriety fun—but, 21-34-year-olds also told us craft brews are their favorite alcoholic drinks. So, “destroying” might be a strong word for the way they’re changing the industry. (Business Insider)
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