AR apps are on their way to iPhones, and “the first wave” looks promising. While Ikea’s is practical (users can pick from 2,000 pieces of furniture to deck out their house with), others are just “treating AR as a ‘fun extra,’” like Food Network’s cake-decorating app. The Very Hungry Caterpillar AR is taking the next step in smartphone storytime, and GIPHY World is stepping into social with sharable creations. 2017 is truly turning out to be AR’s year (as we predicted). (TechCrunch)
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