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We know how Millennials are using and choosing apps, but some are deleting them for what some might call trivial reasons.

Aug 28 2017

We know how Millennials are using and choosing apps, but some are deleting them for what some might call trivial reasons. Bad thumbnail image? Better luck next time. While about 20% of Millennials download one paid app each month, close to the same percentage have reportedly deleted an app because “they don’t like how [the logo] looks on their screen,” according to a study from ComScore. Their research also found that 18-24-year-olds spend an average of 3.2 hours each day on apps compared to an average of 2.3 hours, with nearly half using 21 apps or more each month. (GeekWire)