We know how Millennials are using and choosing apps, but some are deleting them for what some might call trivial reasons. Bad thumbnail image? Better luck next time. While about 20% of Millennials download one paid app each month, close to the same percentage have reportedly deleted an app because “they don’t like how [the logo] looks on their screen,” according to a study from ComScore. Their research also found that 18-24-year-olds spend an average of 3.2 hours each day on apps compared to an average of 2.3 hours, with nearly half using 21 apps or more each month. (GeekWire)
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