Snapchat is creating its own take on TV, betting on original premium and scripted content to “create cultural moments.” The platform’s head of content believes “mobile is not a TV killer,” but instead augments it. They’re focused on innovative, mobile-only experiences—and are experimenting to find what works, including whether the audience will tune in for non-pop news. CNN’s new show, The Update, will deliver daily updates and breaking news segments on a platform more known for its Kardashian-focused content. (THR, Mashable)
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