More Chinese Millennial moms are checking the label for “Made in the USA” before buying.

More Chinese Millennial moms are checking the label for “Made in the USA” before buying. Births in China jumped nearly 8% last year, and young mothers are fueling foreign commerce in three major categories: personal care and makeup, “mom and baby” products, and toys. They’re seeking out high-quality, trustworthy brands mostly through e-commerce, so a strong omnichannel strategy is a must. Influencer marketing can also up a brands’ trustworthiness with wary mothers, and telling “the brand story” can boost “consumer confidence.” (Smart Brief)