More Chinese Millennial moms are checking the label for “Made in the USA” before buying. Births in China jumped nearly 8% last year, and young mothers are fueling foreign commerce in three major categories: personal care and makeup, “mom and baby” products, and toys. They’re seeking out high-quality, trustworthy brands mostly through e-commerce, so a strong omnichannel strategy is a must. Influencer marketing can also up a brands’ trustworthiness with wary mothers, and telling “the brand story” can boost “consumer confidence.” (Smart Brief)
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