How much do Millennials love Disney? Over a third say they’ll subscribe to the brand’s future streaming service. According to Morning Consult, 36% of 18-29-year-olds report they’re likely to subscribe for Disney’s SVOD, compared to 23% of consumers overall. Besides being enamored with all things Disney, Millennials are also more likely to pay for multiple streaming services than other generations. Nearly half (48%) of the younger demo is already watching content on multiple services, compared to 28% who have only one.
(TechCrunch, The Drum)
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