While some restaurant brands struggle to lure young customers with spinoff chains, data suggests they may want to start marketing to Millennial parents.

While some restaurant brands struggle to lure young customers with spinoff chains, data suggests they may want to start marketing to Millennial parents. According to a study from Technomics Millennial parents are dining out even more than the rest of their generation, with 90% ordering from a restaurant once a week or more compared to 77% of all other Millennials. Reaching out to their kids could be a good tactic too, considering 43% say they let their children choose where they’re dining, and 46% of their out-of-home dining includes kids under 18. (CBJ)