While some restaurant brands struggle to lure young customers with spinoff chains, data suggests they may want to start marketing to Millennial parents. According to a study from Technomics Millennial parents are dining out even more than the rest of their generation, with 90% ordering from a restaurant once a week or more compared to 77% of all other Millennials. Reaching out to their kids could be a good tactic too, considering 43% say they let their children choose where they’re dining, and 46% of their out-of-home dining includes kids under 18. (CBJ)
