Six-second ads are coming to TV, airing during the Teen Choice Awards to adjust traditional marketing for the ad A.D.D.

Six-second ads are coming to TV, airing during the Teen Choice Awards to adjust traditional marketing for the ad A.D.D. generation. The full commercial break will be just 29 seconds long; a 5 second intro will tell viewers how soon the show will be back (and that they have no time “to get up for a snack”), followed by four six-second spots. The show will have traditional breaks, too, but is hoping the shorter format encourages even digital-focused brands, who already make the six-second format for YouTube, to use TV advertising. (AdAge)