Netflix is growing fastest on smartphones, as the Post-TV Gen welcomes mobile viewing. Since 2014, the amount of time Americans spent watching Netflix on their phones has skyrocketed 73%, to 7.5 billion total minutes. In that same time, all other digital viewership has increased only 48%. The Netflix app on Google Play and iOS was the highest grossing of all apps, meaning people aren’t just streaming via smartphone but also buying subscriptions there. (Recode)
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