Sephora’s new concept store is all about experiencification and personalization. The first Sephora Studio is now open in Boston, featuring digital welcome screens, ditching cash registers for checkouts via smartphone, and offering makeovers and facials—all in a space less than half the size of a typical Sephora. They’re also putting a digital spin on makeup shopping for the Customization Nation with AI assistants to show before-and-after looks and provide digital skin care guides. Three more studios are planned for the east coast, and Sephora sees the potential for 80 to open around the country.
(Brandchannel, CNBC)
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