Are wine and weed to blame for the beer industry’s Millennial problems? Despite young adults’ affinity for local, craft brews, Goldman Sachs reports that they’re “shifting away from beer,” drinking less than previous generations, and “trading” consumption for wine, spirits, and marijuana. Goldman reports a 22% decline in beer consumption since the ‘80s, while marijuana consumption has increased 18%. They estimate that beer volume in the U.S. will decline 0.7% this year because of the trends. (Uproxx, CNBC)
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