Millennials were a hot topic on earnings calls this season—whether brands wanted to talk about them or not. Some companies brought up their plans to keep in the coveted demographic’s good graces—First Republic Bank mentioned their purchase of Gradifi, software for companies to contribute directly to their employees’ student loans. But others had to field questions from the crowd. Unsurprisingly, Harley Davidson was among the latter, assuring audiences that there are “plenty” of Millennials on bikes, but not giving any specifics. (CNBC)
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