Amazon is slowly circling Blue Apron, as it makes moves towards launching its own meal kit service.

Amazon is slowly circling Blue Apron, as it makes moves towards launching its own meal kit service. Amazon introduced their first meal kits in Seattle after they applied for a trademark that reads, “We do the prep, you be the chef,” among others. The kits cost $8-$10, similar to the currently struggling Blue Apron’s offerings. Amazon is opportunistically moving in to take over one of Gen Z and Millennials’ top food trends, while continuing to beef up its other food offerings. (MarketWatch, BuzzFeed)