App store favorite Toca Boca is breaking out of digital with a gender-neutral line of curated kids’ clothing and accessories for Target. The company’s collection of apps (or “digital toys”) takes a 23% market share of the Apple Store’s paid children’s apps, and their move into physical retail is part of a greater shift towards becoming a “category-independent brand.” Their first consumer products will feature popular characters and bright designs from their 38 “open play” games.
(TechCrunch, Kidscreen)
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