Meanwhile, retailer Muji is opening shoppable hotels, where the room furniture and décor can be purchased post-check out. The Japanese brand rode the minimalist wave into the U.S. by expanding their e-commerce and opening an NYC outlet. Now, they’re onto another Millennial trend: Experiencification. Muji’s shoppable hotels will debut in China and Japan, where certain floors of the building will be set aside for people to stay while others will remain dedicated to retail, turning the store into an experience. (Retail Dive)
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