Uproxx Media is making the bulk of their revenue making branded content to win over skeptical Millennials for advertisers. Publications including The New York Times and Vice have taken on branded story creation to “shore up” business as consumers move away from traditional marketing, and Uproxx’s approach is to create “ad”s that don’t really seem like ads. The lifestyle site has worked with brands like Checkers, MillerCoors, the U.S. Marines, and Honda—whose ad broke 100 million views. (LA Times)
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