Marriott is making “‘Instaworthy’ décor” and tech a focus at their new hotels to create “playful” experiences for visitors with a Millennial “mindset.” At Aloft, guests can order room delivery from Botlr, a robot that brings amenities straight to your room. The brand has also experimented with a key card-activated wine pouring service, and room entry via smartphone. Moxy caters to the social media-obsessed with “selfie elevators” featuring sayings and frames, an Instagram guestbook that displays guest photos in the lobby, and design touches created to be shared. (Digiday)
