Amazon Prime could soon be more popular than cable, thanks to Millennials. Almost as many households have Amazon Prime as have cable, according to estimates from Morningstar—and considering cable numbers are decreasing while Prime’s user base swells, expect a shift soon. Millennials’ love affair with Amazon may be driving the upswing: 79% have made a Prime purchase in the past month, according to Yes Lifecycle Marketing. (Recode, PR Newswire)
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