Halo Top’s strong Insta-game and skyrocketing sales go hand in hand. The guilt-free, all natural ice cream brand has seen a 160% increase in followers in the past ten months, side-by-side with a 2,500% increase in sales the past year, as their product expanded to freezers nationwide—all without spending “a penny” on advertising. The secrets behind their social strategy? Using minimalist, bright images that focus on packaging, and pairing up posts with celebrity birthdays, all topped off with some sprinkles of humor. (Digiday)
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