Le Tote is using consumer data to create fashion customized to their young shoppers’ tastes. The “Netflix for Fashion” brand sends its monthly subscribers a “revolving wardrobe” they can rent and return or decide to purchase, consisting of products designed by its in-house team and curated pieces from select brands. These in-house designers are fed data from shoppers’ browsing, likes, comments, and feedback to create new pieces to appeal to specific demographics. Le Tote’s first influencer collection used customer data along with model Olivia Culpo’s style preferences to create a more fashion-forward line. (Glossy)
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