Bringing “toys-to-life” has been tricky for brands in the past, but Ubisoft is taking the leap and introducing a console-connected adventure game featuring real world star ship toys. The star crafts attach to controllers and can be customized in the real world with changes displayed in the digital game. Starlink: Battle for Atlas will debut on Nintendo Switch, Sony PlayStation 4, and Microsoft Xbox One. In the wake of Disney’s toys-to-life efforts being taken off shelves in just three years, Ubisoft is hoping the risky, albeit innovative, move will pay off. (Kidscreen)
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