Gen Z is past idolizing A-list celebs and mainstream media, instead sourcing their stars and social fixes from places you may not even have heard of—if you’re over 18.

Gen Z is past idolizing A-list celebs and mainstream media, instead sourcing their stars and social fixes from places you may not even have heard of—if you’re over 18. While some of the brands, platforms, and creators that “teens love” are known to even the most out-of-touch (Instagram and Gigi Hadid for instance), lesser known social platforms popular with teens and tweens include Houseparty and Musical.ly, where Gen Z has found many of its biggest stars (like Baby Ariel). Also on the list are creators like AwesomenessTV and WeBuyGold, who know how to make content that caters to a younger demo. (Adweek)