What are Millennial moms watching on YouTube? Google says that “me time” viewing trumps “we time” viewing. They’re looking for entertainment first and foremost, followed by educational content (like parenting tips), and coming in third, content to co-watch with their children. Moms are more likely to watch videos on mobile than dads, and overall, they’re extra receptive to advertising—the study shows over half of moms who tuned in to parenting tips were watching branded videos. (Tubefilter, Think With Google)
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