Food Network’s parent company is buying the Food Network for the next generation, Spoon University.

Food Network’s parent company is buying the Food Network for the next generation, Spoon University. The food publication geared towards college students, featuring microwave hacks and first-timer friendly recipes, quickly rose from a Kickstarter campaign of a few thousand dollars in 2013 to a multi-million-dollar company. The brand was already producing content for Food Network’s Snapchat, and they’re hoping the purchase will continue to attract a younger audience and “generat[e] more revenue on emerging digital platforms.” (Reuters)