Brands can now buy Snapchat Lenses that apply augmented reality filters to the real world.

Brands can now buy Snapchat Lenses that apply augmented reality filters to the real world. Warner Bros. has dibs on the first sponsored world lens, launching today, followed by Dunkin’ Donuts and Glidden Paint. The lenses add 2D or 3D branded content to anything viewed through the camera, and future campaigns may make the AR content clickable. The app has also teamed up with Sanrio for their first batch of partnered stickers, starring Hello Kitty. It looks like (after a weak first earnings report), Snapchat is speeding up in the race for ad revenue. (Adweek, Mashable)