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Apple is joining the Musical.ly party.

May 01 2017

Apple is joining the Musical.ly party. The brand will reportedly be providing music for the lip-syncing app that has been a sensation with tweens and teens. Musical.ly boasts 100 million users, a $500 million valuation, and $100 million invested in it last year. However, the new partnership comes after the app has slipped in the iTunes rankings, so it might need the new music boost. (The Verge)