In the wake of the retail wasteland, H&M is launching a new “modern-day market.” Their new spin-off brand Arket will offer higher-end clothing and home goods that reflect its “brand DNA” of “timeless, crisp, quality and warmth.” The first store is expected to open in London this summer, and will also include cafés serving Nordic food.

In the wake of the retail wasteland, H&M is launching a new “modern-day market.” Their new spin-off brand Arket will offer higher-end clothing and home goods that reflect its “brand DNA” of “timeless, crisp, quality and warmth.” The first store is expected to open in London this summer, and will also include cafés serving Nordic food. With company shares falling to their lowest levels in March, and interest in fast fashion potentially slowing, H&M is betting on expansion into niche brands to widen their reach to all types of consumers. (Jezebel, Bloomberg)