The popular customizable children’s book Lost My Name is getting the Roald Dahl treatment. Lost My Name personalizes plots with a child’s name and has delivered titles to more than 2.6 million. Now the digital publishing company behind the series is partnering with The Roald Dahl Literary Estate to incorporate third-party characters and worlds into the stories for the first time. Our Customization Nation trend found that more than half of Millennial parents are interested in books personalized for their kids. (Kidscreen)
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