Burger King is serving surprise and delight to gamers in Spain with a new marketing activation that lets players order burgers from inside their favorite games. In partnership with Sony Playstation, the restaurant is deploying the “Burger Clan”: pro-gamers “sneaking” online to help players with their missions in PlayStation 4 games—and to take orders for free home delivery of Burger King meals. The new delivery is striking “a great balance between useful and fun,” and may be rolled out to other markets in the near future. (Creativity Online)
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