Millennial startup Aspire wants Americans to start snacking on bugs. The company sells whole-roasted crickets, described as “protein packed sustainable snacks,” in flavors like Texas BBQ. Package labels only refer to the word “cricket” within the ingredient lists. While Aspire’s founder says that some think “he’s ahead of his time,” the edible insect market is expected to reach $723 million by 2024, and Millennials could fuel the bug eating revolution: it not only provides nutritional value but could put off a global food famine—a cause young consumers can appreciate. (Wall Street Journal)
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