Millennials are increasingly becoming proud pet parents.

Millennials are increasingly becoming proud pet parents. The American Pet Products Association latest survey on pet ownership in the U.S. has revealed that Millennials now account for 35% of all pet owners, surpassed Boomers by 3%. The group also accounts for “more than half of reptile, small animal, and saltwater fish owners.” The APPA says Millennials are a “very passionate, active, and connected group,” and the industry is making shifts to meet their demands. (WBOY)