For a peek into the modern banking experience, check out Snapchat. Banks have been increasingly joining the platform to keep up with young consumers, and it’s clear they’re being “cautious” and experimenting to find the best strategy. Dutch bank ABN Amro uses the platform for customer service by creating interactive stories, Citibank offers a behind-the-scenes look of offices with Snapchat Spectacles in an attempt to recruit job seekers, and The Bank of Ireland is doling out financial tips and advice through influencer stories. (Tearsheet)
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