Brands’ increasing efforts to reach the ad-skipping generation are majorly boosting native ads. Native digital display ad spending will reach an estimated $22 billion this year, according to a new eMarketer analysis, a growth of 36.2% from 2016. The shift reflects an attempt to create “more engaging, less intrusive” brand messages. Over 80% of native display ad spending in the U.S. is designated to social channels (mainly Facebook), but the study estimates that social’s percentage will drop next year as non-social channels, like in-feed and sponsored content, continue to grow. (Fast Company)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
