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The age divide in how Americans watch television is leading up to a major battle for live TV.

Mar 23 2017

The age divide in how Americans watch television is leading up to a major battle for live TV. A new ComScore analysis found that “there is a stark shift away from TV and toward digital” among Millennials, compared to Gen X and Boomers. In a breakdown of the total amount of hours 18-34-year-olds spent with TV and digital media in 2016, digital outweighs live TV by around 11 billion hours, and smartphones are “driving the numbers way up”—a trend we explored in The Post-TV Gen. (Business Insider)