Nine months after its launch, Toca Boca is shutting down its SVOD service. Toca TV, which was aimed at five-nine-year-olds, featured ad-free licensed content as well exclusive originals for the price of $5 monthly. Although there was engagement with the content, the company says the subscription model “was more challenging than…anticipated,” and was failing “to sustain a targeted level.” Toca now plans to refocus energies back to their mobile app business, which has grown to include 36 mobile games and 150 million downloads. (Kidscreen)
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