Millennials’ subscription-based culture is making its way to car purchasing.

Millennials’ subscription-based culture is making its way to car purchasing. According to Automotive News, Millennials are the fastest growing segment of car owners and will account for 40% of the new-vehicle market by 2020. Although their preference for type of car may change with life stages, their desire for affordability through monthly payments rather than total purchase price will likely remain consistent—as evidenced by Moody’s Analytics, which reports that those under the age of 35 had the largest share of auto loan originations in the third quarter at 26%. (Automotive News)