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Millennials love their TV-connected devices more than their TVs—according to a recent Millennials on Millennials report from Nielsen.

Mar 07 2017

Millennials love their TV-connected devices more than their TVs—according to a recent Millennials on Millennials report from Nielsen. The report has revealed that TV-connected devices, like DVD players, VCRs, game consoles and digital streaming devices, “account for 23% of Millennials’ total time with video, compared with just 6% for consumers 35 and older,” and that Millennials spend about 27% less time watching traditional TV as a result. The report also found that 75% of 18-34-year-olds are open to viewing ads if the corresponding content is free. (brandchannel