Black Tap is taking their instagrammable, viral milkshakes to the next level with brand partnerships.

Black Tap is taking their instagrammable, viral milkshakes to the next level with brand partnerships. In a tactic to expand reach, the restaurant is turning to other restaurants and entertainment companies to produce branded limited edition shakes that will be offered for limited times. Recently New York-based Junior’s got on board with a shake topped with a slice of their signature cheesecake, and a video of a SpongeBob SquarePants themed shake created for Nickelodeon generated 200,000 hits on Black Tap’s Instagram account. (The Wall Street Journal)