Vans wants to be known as more than just a skater brand.

Vans wants to be known as more than just a skater brand. In a new campaign, the retailer is putting the spotlight on individuals from all creative “walks of life” like music, art, street culture, and skateboarding, in a play to “become a broader lifestyle brand.” Their slogan “Off the Wall” will remain with the more than 50-year-old brand but it carries a new “self-expression” angle. As explained by one style blogger in the campaign: “You don't have to follow what the trend is, just be yourself.” (Business Insider)